Kellogg's UK prompts anger by branding Frosties an adult cereal

Company has been accused of attempting to get around child obesity sugar rules

Kellogg’s UK has been accused of attempting to get around child obesity sugar rules after branding Frosties, whose mascot is a cartoon tiger, as an adult cereal.

The cereal company has revealed plans to reduce sugar across three of its children’s cereals – Coco Pops, Rice Krispies and Rice Krispies Multi-Grain Shapes – and to scrap its Ricicles product.

Related: Children seeing up to 12 adverts for junk food an hour on TV, study finds

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from Children | The Guardian http://ift.tt/2BBouHS