BBC in bid to win back teen viewers with 'rite of passage' box sets

New teen section of iPlayer will target younger viewers who currently favour Netflix

The BBC is stepping up its rivalry with Netflix and YouTube to win back teenage audiences by making box sets of bingeable “rite of passage” shows covering subjects such as sex education, cars and alcohol for a new teen section of BBC iPlayer.

The new programmes – two of which will be presented by YouTube vloggers – will be available on a new section on BBC iPlayer and – unlike other shows on the platform, which can only be accessed for up to 30 days – will remain there for up to five years.

Related: Younger viewers now watch Netflix more than the BBC, says corporation

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from Children | The Guardian https://ift.tt/2tOmNEW