The Build-A-Bear bargain fiasco spells more bad bear days for our shop | Alex Clark

As doomed discount offers go, the invitation to make your own teddy on the cheap was one for the ages

Those of us fortunate enough to live through the heady days of the Hoover free-flights fiasco thought we would never see the like again. Imagine this, people of a younger vintage: 25 years ago, some guys in marketing came up with a terrific wheeze. Buy a new vacuum cleaner, they said, and if it’s worth over £100 we’ll give you two free return flights. To the United States.

Cue a run on Hoovers, which some customers wanted so little that they abandoned them in the store the minute they had the receipt in their hot little hands, and enough hopeful holiday-makers to fill 500 jumbo jets. Needless to say, it did not end well.

Related: Bargain teddy bear offer sparks violent scenes across Britain

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from Children | The Guardian https://ift.tt/2JlVp5M