Heinz fined $2.25m for misleading marketing of snacks for toddlers

ACCC counsel describes Little Kids Shredz packaging as ‘egregious’ because of the health implications

Food giant Heinz has been hit with a $2.25m fine for misleading consumers by claiming one of its snacks, marketed for toddlers, was beneficial for young children.

The federal court imposed the penalty on Friday, and Justice Richard White also ordered the company to set up a consumer protection compliance program.

Related: Sugar tax: why health experts want it but politicians and industry are resisting

Related: Watchdog asks that Heinz be fined $10m for toddler snack health claims

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from Children | The Guardian https://ift.tt/2wm4Q0B