mardi 7 août 2018

Watchdog backs ‘healthy’ McDonald’s Happy Meal ad on children’s TV

ASA rejects complaint against fast-food firm but bans ads for KFC and Kellogg’s Coco Pops

The UK advertising watchdog has ruled that McDonald’s Happy Meals can be advertised during children’s TV shows because they are “healthy”, but banned ads for KFC and Kellogg’s Coco Pops for promoting junk food to young people.

McDonald’s has strived to improve the nutritional value of Happy Meals by making cheeseburgers available only on request, reducing the serving size of fries that come with Chicken McNuggets and cutting the sugar in chocolate milk, but health campaigners still see the home of the Big Mac as the frontline in the fight against junk food advertising.

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from Children | The Guardian

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